On April 30, 2025, at 16/4 Square in Phan Rang–Thap Cham City, the Ninh Thuan Province Cultural, Sports, Tourism & Culinary Week 2025 officially opened in a solemn, vibrant, and dynamic atmosphere. As the event’s sponsor, Alta Group is proud to collaborate with Ninh Thuan Province in delivering a nationally significant showcase, thus highlighting the region’s cultural and tourism strengths, elevating its brand identity, and amplifying the distinctive values of this sun-kissed land.

Alta Group, founded in 1989, is one of Vietnam’s leading multi-industry conglomerates, operating across information technology, plastic packaging, machinery manufacturing, cosmetics, specialty chemicals, and financial investment. With over three decades of growth and development, Alta Group has continuously prioritized business expansion, placing strong emphasis on community engagement, as evidenced by numerous collaborative initiatives with localities nationwide.

Alta Group’s sponsorship of the Ninh Thuận 2025 Cultural, Sports, Tourism & Culinary Week underscores the company’s strategic vision: to continually create value, strengthen regional partnerships, and pursue sustainable development together, while elevating Vietnam’s profile on the international tourism and cultural stage.

This year’s program features a variety of large-scale attractions: a spectacular artistic showcase featuring renowned performers; a culinary festival presenting the region’s signature dishes; a hot-air balloon festival; the traditional dragon boat race; vibrant community sports activities; and more than 100 booths exhibiting OCOP products and Ninh Thuận’s local delicacies.

Notably, the opening night left a strong impression with a 200-drone Light Show—an advanced tech-art installation produced by Alta Media, a subsidiary of Alta Group that specializes in event solutions, projection technology, and communications. By merging cutting-edge technology with artistic performance, the show delivered an immersive visual experience, depicting iconic Ninh Thuan imagery against the night sky and enhancing the event’s prestige.

Alta Group did not merely provide financial support; it delivered a comprehensive ecosystem of value, including advanced technological resources, specialized personnel, large-scale event management expertise, and adherence to international operational standards. Every element was executed methodically and professionally to ensure a week-long program that excelled in artistic quality, safety, and media impact.

By sponsoring this festival, Alta Group has partnered with Ninh Thuận Province to present an event that is both deeply rooted in local culture and refreshingly modern and innovative, attracting visitors both domestic and international. The seamless integration of traditional activities with high-tech performances generated widespread excitement, paving the way for long-term collaboration, networking, and regional growth.

The 2025 Ninh Thuận Week of Culture, Sports, Tourism & Cuisine concluded its spectacular opening night with resounding success, offering fresh experiences for residents and tourists alike while reaffirming Alta Group’s pioneering role in fostering sustainable, high-impact partnerships that contribute meaningfully to national development.