ALTA MEDIA AND SJK GROUP SIGN STRATEGIC PARTNERSHIP AGREEMENT, EMBRACING FUTURE TRENDS
On February 20, 2024, Alta Media, a member of ALTA GROUP—officially known as Aulac Technology Application and Media Corporation—and Shojiki Advertising Joint Stock Company (SJK Group) held a Strategic Partnership Signing Ceremony, marking a new milestone in their collaborative development.

Alta Media and SJK Group Sign a Strategic Partnership Agreement
The signing ceremony took place at the headquarters of Aulac Technology Application and Media Corporation, with the participation of company executives, business representatives, and media agencies. Notably, Alta Media had the honor of welcoming distinguished guests, including the Chairman of the Vietnam WiFi Technology Association, leaders of the Ho Chi Minh City Advertising Association (HAA), leaders of the Ho Chi Minh City Culinary Association (FBA), and leaders of the Beecom E-commerce Association.
During the ceremony, both companies officially committed to becoming strategic partners in advertising services and related projects. The partnership aims to leverage advanced technology to drive groundbreaking innovations in the out-of-home (OOH) advertising industry in Vietnam.
Through this collaboration, Alta Media and SJK Group will support each other in business, marketing, and customer engagement activities, maximizing their respective strengths to further expand their market reach and business growth.

SJK Group’s CEO Shares Insights on the Partnership
At the event, Mr. Nguyễn Quang Nhựt, CEO of SJK Group, delivered an insightful speech, emphasizing the endless growth potential of the advertising industry when combined with technology. He expressed confidence that this collaboration would lead to revolutionary breakthroughs, keeping pace with global trends.
As a member of ALTA GROUP, Alta Media specializes in LED displays, projection systems, and innovative technology solutions, helping clients transform their ideas into reality. With extensive expertise and years of experience, the company has successfully executed numerous high-profile projects, becoming a trusted partner of leading brands. Throughout its journey, Alta Media has consistently pioneered technological advancements, positioning itself at the forefront of the digital transformation era.
This is why Alta Media is proud to collaborate with SJK Group, a leading company in the outdoor advertising industry, specializing in advertising on airplanes, digital billboards, buses, taxis, LED displays, and event-based promotions. With continuous growth and successful large-scale projects, SJK Group has established itself as a reputable player in the Digital Out-of-Home (DOOH) advertising industry.

Alta Media Introduces Advanced Check-in Technology – Access Control
As part of the Strategic Partnership Signing Ceremony, company executives, business representatives, and media delegates had the opportunity to visit the headquarters of Aulac Technology Application and Media Corporation (Alta Media). During the tour, Alta Media introduced its latest technological innovations, featuring advanced devices with exceptional functionalities. This experience allowed guests to gain deeper insights into the potential and power of technology, as well as firsthand exposure to Alta Media’s state-of-the-art solutions.
The Strategic Partnership Signing Ceremony between Alta Media and SJK Group was a resounding success. This event is expected to be a significant milestone, driving substantial growth, unlocking countless opportunities, and creating immense value for the out-of-home (OOH) advertising industry in Vietnam.