The Aquafina Regeneration Station is a pioneering green technology project as part of Aquafina’s sustainability initiative, “Stride with Green Style.” Beyond inspiring a sophisticated lifestyle on the fashion runway, Aquafina is actively spreading positive and practical environmental actions through the Aquafina Regeneration Station—a place where plastic bottles are given a new life cycle.

The Regeneration Station & the Story of Giving a New Life Cycle to Every Aquafina Plastic Bottle.

Every day, millions of plastic bottles are bought from grocery stores, convenience stores, and supermarkets. After use, most consumers easily discard them into the trash, as once a bottle has completed its mission of providing hydration, it is considered waste with no further value—and the trash bin is often seen as the final destination in its lifecycle.

However, few people realize that properly sorted plastic waste can create significant value by serving as raw materials for various industries. In Vietnam alone, nearly 1.8 million tons of plastic waste are generated annually, yet the country still imports hundreds of thousands of tons of plastic waste to meet the demands of industrial production.

This is why the Aquafina Regeneration Station project was launched—with the goal of transforming used plastic bottles into valuable resources for society. True to its name, the Regeneration Station serves as a collection point where plastic bottles are repurposed, giving them a renewed lifecycle with a fresh form and practical functionality. This initiative contributes to environmental protection and helps reduce plastic waste, paving the way for a more sustainable future.

Sharing the same goal and vision for sustainable development, the strategic partnership between MM Mega Market, ALTA Group, and Aquafina brings hope and greater impact to the community, fostering wider awareness and engagement in environmental sustainability.

As one of the pioneering enterprises in sustainable development, MM Mega Market consistently prioritizes and organizes various community-driven initiatives, contributing to the advancement of sustainability programs in Vietnam.

Meanwhile, ALTA Group is committed to reducing plastic waste and preserving environmental resources for the future. We are dedicated to consumer awareness, encouraging the community to adopt environmentally friendly habits and embrace green consumption to achieve sustainable development in Vietnam. Leveraging its extensive manufacturing experience and management expertise, ALTA Group plays a key role in the project by overseeing both software and hardware management. The installation, transportation, and maintenance of machines will be handled by Alta Media and Alta Software, while the collection, recycling, and regeneration of plastic bottles will be managed by Alta Plastics. Every step of the process is carefully monitored and managed to ensure efficiency and sustainability.

Therefore, on October 6, 2023, the Strategic Partnership Signing Ceremony between Aquafina, MM Mega Market, and ALTA Group marked a significant milestone in their collaboration. This partnership aims to accelerate the growth of the “Aquafina Regeneration Station” and contribute to the broader sustainable development initiatives in Vietnam.

“This partnership will continuously expand the Regeneration Station network, aiming for every plastic bottle sold to be given a renewed life cycle. With strategic collaboration, the project is expected to create a widespread impact, inspiring positive change and promoting a green, sustainable lifestyle within the community.” – Ms. Nguyễn Xuân Linh Trang, Deputy General Director in charge of Sustainability Development, Marketing, and Non-Carbonated Beverage Brands.

“Throughout our seven-year journey of development, MM Mega Market has consistently driven ‘green’ initiatives. Our collaboration in expanding the Regeneration Station network across MM Mega Market centers is one of our key efforts to reinforce our position as a pioneering wholesale and retail enterprise in Vietnam, leading the way in ‘greening’ the distribution system and supply chain nationwide. Through this project, MM Mega Market also hopes to convey a strong message about green and sustainable living to our customers, encouraging positive habits in waste sorting, processing, and recycling.” – Ms. Trần Kim Nga, Director of External Relations at MM Mega Market Vietnam.

“With an economic development strategy closely linked to environmental protection, the market is increasingly seeking to minimize waste by using recycled materials and reusing plastic products. In this project, we have developed and assembled the plastic bottle collection machine, known as the Regeneration Station, with the goal of expanding the ‘REDUCE, REUSE, RECYCLE’ movement among businesses, society, and consumers. Our primary focus is on REUSE (reusing) and RECYCLE (recycling) single-use plastics to ultimately REDUCE (minimize) wasteful production activities that put pressure on the environment. Through this strategic partnership, ALTA Group hopes to establish a long-term collaboration with Aquafina and MM Mega Market, working together to build a green, circular economy that reduces waste and protects the environment.” – Mr. Hoàng Minh Anh Tú, CEO & Board Member of ALTA Group.

Media outlets covered the Strategic Partnership Signing Ceremony between ALTA Group, MM Mega Market Vietnam, and Aquafina:

• • Báo tuổi trẻ – Aquafina, MM Mega Market và ALTA Group hợp tác tái sinh chai nhựa
  • Báo Sài Gòn Giải Phóng – Đưa vào vận hành “Trạm Tái Sinh”, biến chai nhựa trở nên hữu ích.
  •  Báo VNExpress – Aquafina hợp tác phát triển chương trình “Trạm Tái Sinh”
  •  Báo 24h – Ký kết hợp tác chiến lược giữa Aquafina, MM Mega Market Việt Nam & ALTA Group
  •  Báo SG Tiếp Thị – Chai nhựa “sống lại” nhờ dự án Trạm Tái Sinh Aquafina
  • Báo Người Lao Động – Aquafina, MM Mega Market Việt Nam và ALTA Group hợp tác chiến lược.
  •  Báo VTV – “Trạm Tái Sinh Aquafina” biến chai nhựa trở nên có ích hơn.
  •  Báo HTV – “Trạm Tái Sinh” và câu chuyện tạo ra vòng đời mới cho mỗi chai nhựa.
  • Tạp chí Tài chính doanh nghiệp – Doanh nghiệp bắt tay cùng hướng đến “tái chế xanh”